Privacy Policy

This Privacy Policy explains how Elevatz Marketing Inc. ("we," "us" or "our"), the operator of FamilyCoverageReview.com (the "Site"), collects, uses and shares information about you when you use the Site. By using the Site, you agree to the practices described here.

1. Information we collect

Information you give us. When you complete our form, we collect:

• your answers to our questions, including whether you own a home, your estimated home value, whether you smoke, and your age;
• your ZIP code, and the city and state we look up from it;
• your first and last name, email address and phone number.

Information collected automatically. When you visit the Site, we and our service providers may collect:

• your IP address, browser and device type, and operating system;
• the pages you view, the referring website, and the date and time of your visit;
• advertising and campaign identifiers, such as UTM tags and ad click IDs;
• information collected by cookies, pixels and similar technologies.

Consent recording. We use ActiveProspect's TrustedForm to create a certificate of your session on our form. This certificate may include a replay of your interactions with the page, including the disclosures shown to you and the information you entered. It is used to document your consent and to prevent fraud.

2. How we use your information

• to connect you with Marcon Benefits and its licensed insurance agents so they can contact you about life insurance and mortgage protection, as you requested;
• to contact you by phone, text message or email about your request, in line with the consent you gave;
• to document your consent and keep records required by law;
• to detect and prevent fraud, spam and abuse;
• to measure and improve our Site and our advertising;
• to comply with legal obligations and enforce our Terms of Use.

3. How we share your information

We share your information with:

• Our insurance partner. We share the information you submit with Marcon Benefits and its licensed agents so they can contact you and help with your request. Their use of your information is governed by their own privacy policy.
• Service providers. These are companies that help us operate the Site and our business, such as website hosting, customer relationship management and messaging (for example, HighLevel), consent documentation (ActiveProspect/TrustedForm), and ZIP code lookup.
• Advertising and analytics partners. These include platforms such as Meta (Facebook) and Google, which may receive information about your visit and your form submission through pixels or server-side events. We use this to measure and improve our ads.
• Legal and safety. We may share information when required by law, subpoena or court order, to protect our rights or the safety of others, or in connection with a merger, sale or transfer of our business.

We do not sell your information to the general public. Sharing your information with our insurance partner in exchange for compensation, or with advertising partners, may count as a "sale" or "sharing" under some U.S. state privacy laws. See "Your privacy rights" below.

4. Text messaging privacy

Mobile phone numbers and text messaging consent collected through the Site will not be shared with third parties or affiliates for their own marketing purposes, except with Marcon Benefits and its licensed agents to provide the services you requested. Reply STOP to any message to opt out, or HELP for help.

5. Cookies and tracking

We use cookies, pixels and similar tools to run the Site, remember your progress through the form, and measure our advertising. You can block or delete cookies in your browser settings, although some features may not work properly if you do. Some browsers send "Do Not Track" signals. We do not currently respond to them, because there is no common industry standard. Where required by law, we treat Global Privacy Control (GPC) signals as a request to opt out of the sale or sharing of your personal information.

6. Your privacy rights

Depending on your state of residence (for example, California, Colorado, Connecticut, Virginia, Texas or Oregon), you may have the right to:

• know what personal information we have collected about you and how we use and share it;
• access or get a copy of your personal information;
• correct inaccurate personal information;
• delete your personal information;
• opt out of the sale or sharing of your personal information, or its use for targeted advertising;
• appeal our decision on your request.

To make a request, email privacy@familycoveragereview.com with the subject line "Privacy Request." Include your name and the email and phone number you used on the Site. We will verify your request before acting on it, and we will respond within the time required by law. You can use an authorized agent to make a request on your behalf. We will not discriminate against you for exercising your rights.

Please note that once your information has been shared with our insurance partner, you may also need to contact them directly to exercise your rights over the copy they hold.

7. Opting out of calls and messages

You can stop receiving calls and texts at any time. Reply STOP to a text, tell the caller, or email privacy@familycoveragereview.com with your phone number. We will add you to our internal Do Not Call list and pass your request on to our partner.

8. Data retention

We keep your information for as long as we need it for the purposes described in this policy, including to document consent and to meet legal, accounting and dispute-resolution needs. We then delete or de-identify it. Consent certificates may be kept by us, our partner, or ActiveProspect for the periods set by those services.

9. Data security

We use reasonable administrative, technical and physical safeguards to protect your information. However, no method of transmission over the internet or of electronic storage is completely secure.

10. Where your information is processed

We are based in Canada, and we and our service providers may process and store your information in Canada, the United States, or other countries whose data protection laws may differ from those where you live.

11. Children's privacy

The Site is intended for adults aged 18 and over. We do not knowingly collect personal information from anyone under 18. If you believe a minor has submitted information, please contact us and we will delete it.

12. Changes to this policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new effective date.

13. Contact us